Our Story

"Our mission is to outfit today's active woman so she can look, feel and perform beautifully."

 

Vivacity CEO Vivian Sayward

Vivian R Sayward – Founder & Chief Enthusiastic Officer

Vivian was inspired by her Colombian-born, entrepreneurial parents who immigrated to the US in the 1960s and built a successful manufacturing business in Orange County, California.

After a career in the biotech/pharmaceutical industry, Vivian wanted to go in a new direction, a venture in which she could build and grow something from scratch, just like her parents had done.

Vivian was introduced to golf thanks to her golf-crazed husband, John. Soon enough, John grew tired of waiting for his wife to get ready, as she went through her closet figuring out what to wear on the course that did not make her look like an “undersized man,” aka: a men’s polo shirt cut short and called a woman’s top, or worse. Finally one day, John encouraged her ‘to do something about it or stop complaining.” As a result, Vivacity Sportswear was born!

Since its inception, Vivacity Sportswear has evolved from a fashionable golf line to a lifestyle brand with stylish, easy care, flattering pieces that work to complement a woman on-the-go.

As Vivacity continued to expand its reach, Vivian kept on hearing from women who struggled with finding well-made, stylish pieces for larger and more curvy figures. Just as she had first noticed the discrepancy in the women’s traditional golf market, Vivian realized that she needed to address this much neglected market as well.

In August 2016,  Vivacity proudly introduced its extended plus size line of beautiful and thoughtfully crafted pieces for sizes 16 through 28. Our mantra is #fitknowsnosize

Vivian is committed to continuing to improve upon Vivacity's offerings - always testing the latest innovative fabrics and designs that provide long lasting, quality products.  Vivacity is working to build a sustainable, circular fashion company, one that strives to minimize fabric waste in the production process as well as find means to recycle/repurpose used garments.  Stay tuned as Vivian and her team develop new means to achieve this ultimate goal. 




Vivacity Creative Director Christina Zeller

Christina Zeller, Creative Director

Christina is a talented artist, committed to creating beautiful and functional designs for Vivacity Sportswear.

A native of Switzerland, Christina studied at Kunstgewerbeschule in Basel where she received her degree in textile science and fashion design. She also completed her apprenticeship in haute couture design and pattern making at Bernheim Modehaus in Olten, Switzerland.

Christina has worked at many different contemporary lines in the US, Europe and Asia, including Jerico Sportswear, Sarno Golf, and Far Away Imports. She has also taught design at different institutions, including at Fashion Career College of California.

When she is not creating amazing new designs or developing new original prints for Vivacity, Christina works on her painting. Her artwork is currently on display at Off Track Gallery in Encinitas, California.